Kid Rock’s American Badass Redneck Beer debuts July 17
(Detroit, MI) – No, the post title isn’t a slight at the folks who decide to spend their hard-earned money on Kid Rock’s new beer . . . that’s the actual name of the beer. It seems fitting that, on the cusp of the Independence Day weekend, I have the honor of debuting the label for
American Badass Redneck Lager
. The Kid Rock beer that everyone heard about this past fall back finally got label approval just three weeks shy of its illustrious debut. Jessica Nunez of Kalamabrew reported on Wednesday that it will debut on tap at kiosks during “Kid Rock’s shows in Comerica Park on July 17 and 18.”
The beer will allegedly create nearly 400 jobs, the most of which will be at Michigan Brewing. The brewery won the contract from Drink Americas Holdings, Inc, and got a tax break of over $700k to develop the product. It is also allegedly investing $7 million into the Kid Rock beer.
As mentioned, Drink Americas is the other player in this project. According to the company’s official website, it “formed a joint venture with Universal Music’s Interscope Geffen A&M Records to develop and market iconic beverage products.” The company is also working with Dr. Dre on new product lines: cognac and sparkling vodka. More artists could be on the way pending the success of these projects.
The market for this beer appears to be the same as the one that goes for Bud, Miller, etc. I can see a lot of one-off purchases like folks did with Bud American Ale just to try it but cost will be a major factor inhibiting repeat purchases. Some of the folks behind this brew have lots of money but they can’t compete with the economies of scale that exist at the big breweries.
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August 17th, 2009 at 11:13 am
[...] In case you’re living under a rock, Michigan in general is not exactly the hub of economic activity right now. The place is struggling. Kid Rock, being from the area, is giving back to the community with this venture. It aims to create 400 jobs at Michigan Brewing company, who also plan to invest $7 million into the project. Michigan Brewing is receiving a hefty $723,000 tax credit over the next 7 years from the Michigan Economic Growth Authority for their role in American Badass Beer. Even the most exclusive craft beer drinker should give it up to Kid Rock for putting money back into his local economy. Full story HERE [...]
August 17th, 2009 at 11:17 am
In retrospect, I used the word allegedly a couple times too many there. Should’ve used ‘reportedly’. Thanks for the info. I poked fun at the beer name but agree that the beer has the potential to be valuable to the local economy. We’ll see whether that is short-term or long-term but I estimate the short-term. I think people will go back to the low cost alternative once they’ve tried it once though I could be wrong.
September 13th, 2009 at 12:40 am
I commend Kid for stepping up to the plate. In my opinion he should be helping run this country instead of the college educated idiots we currently have! Is it possible to order this beer so that I can share it with my friends. Thanks
January 31st, 2010 at 12:44 am
[...] And didn't he also start his own brewing company that is suppose to create around 400 jobs in MI? Kid Rock’s American Badass Redneck Beer debuts July 17 | Beernews.org and Kid Rock's Detroit – Video And didn't Kid Rock fund a music scholarship for Wayne State [...]
July 3rd, 2009 at 3:12 pm
Kid Rock’s American Badass Redneck Beer debuts July 17 http://tinyurl.com/mbady5
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July 3rd, 2009 at 4:00 pm
As America’s microbrews perfect an art, so follow the wannabe’s. Kid Rock’s American Badass Redneck Beer debuts July 17. http://is.gd/1mBVf
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July 3rd, 2009 at 5:29 pm
Kid Rock’s American Badass Redneck Beer debuts July 17 | Beernews.org http://bit.ly/GriHh
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July 3rd, 2009 at 7:16 pm
Kid Rock beer is official: American Badass Redneck Lager http://bit.ly/d3ptZ
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July 3rd, 2009 at 7:30 pm
thinking @rykid and @dannybrist could use this tonight: http://bit.ly/fglXW
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July 3rd, 2009 at 7:54 pm
If it looks like shit and smells like shit… RT @beersage: Kid Rock beer is official: American Badass Redneck Lager http://bit.ly/d3ptZ
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July 3rd, 2009 at 8:06 pm
Kid Rock beer (http://tr.im/qP4H)!? Again, I’m having a hard time understanding the argument against 1560 The Beer (http://tr.im/pvlR). -sr
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July 3rd, 2009 at 9:58 pm
(ick, not betting big on this one) RT @beersage: Kid Rock beer is official: American Badass Redneck Lager http://bit.ly/d3ptZ
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July 6th, 2009 at 10:49 am
In case you weren’t convinced that Kid Rock wanted you to drink, here’s your final clue. He has his own beer. http://bit.ly/kIJOF
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July 6th, 2009 at 3:07 pm
Step 1) Start checking stores in late July … Step 2) http://bit.ly/JitTb … Step 3) Blow people’s minds at Sunday night barbecue.
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July 6th, 2009 at 7:44 pm
Kid Rock making a beer? American Bad Ass beer. http://bit.ly/d3ptZ
#moonfruit
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