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November 26, 2009

BrewDog Tactical Nuclear Penguin: 32% beer sets world record*

Tactical Nuclear Penguin from BrewDog on Vimeo.

[12/22 Update: Turns out the beer is not yet sold out after all. Order Tactical Nuclear Penguin. Warning: after shipping to the U.S., expect your order to exceed $115 for a single bottle but you might consider ordering multiple bottles.]

[12/9 Update: 1st and 2nd batch of Tactical Nuclear Penguin sold out, third batch could be shipped to U.S. Stay tuned.]

[11/30 Update via BrewDog website: "*Due to unforeseen demand and interest in the beer, the initial bottling of Tactical Nuclear Penguin has now sold out. The good news however, is that the 2nd instalment is almost good to go. We will be bottling this batch on the 17th of December. If you place an order below, your order will be dispatched as soon as the beer is bottled. This will be in just over 2 weeks time. We will endeavour to do all we can to ensure a pre Christmas delivery but we cannot guarantee this. It is highly likely that the next bottling will be all sold out very soon also, so we recommend purchasing now to avoid disappointment*

*Everyone who bought before 1700 on 27th will receive their beers later next week*"]

(Aberdeen, SCOTLAND) – It is Thanksgiving morning so I am not going to turn this into a long post as I have with recent articles even though I think this beer and the brewery, in general, deserves one. Despite a strong U.S. following, the brewery curiously chose a day when most Americans would be too busy cooking and eating turkey and spending time with family than checking beer news online. Regardless, BrewDog is “at it” again. They have made a 32% ABV beer called Tactical Nuclear Penguin.

The brewery claims that TNP is now the world’s strongest beer ever made by a human. I put the asterisk there because I am sure that higher ABV “beers” have been brewed before but perhaps not on a commercial level. I actually received an email from the previous recordholder, Schorschbraeu GmbH, this week after they saw that I had linked to an article which had claimed that Samuel Adams Utopias was the strongest beer. If people care enough (and they probably do), I am sure this ‘world’s strongest beer’ claim will be settled once and for all.

The BrewDog team receives high marks for its beer though its a creative branding strategy that has made them international brewing celebrities virtually overnight. From the IPA aged on a voyage around the Atlantic Ocean to the BrewDog Tokyo-Portman Group scandal to announcing the world’s strongest beer in penguin suits . . . they get people talking. Personally, I think it is fascinating though I can understand why beer purists that feel these things detract from the product itself view the brewery negatively. No matter what way you cut it, to steal a phrase from the Dos Equis marketing people, BrewDog Managing Director, James Watt may just be the most interesting man in the world.

Or at least the craft beer world.

P.S.: here is the video for BrewDog Atlantic IPA from a while back

Posted by: beersage @ 12:22 pm
Filed under: International, New Beer Imports, New Beer Releases and Bottlings
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1 Comment 60 Tweets 2 Other Comments

70 Responses to “BrewDog Tactical Nuclear Penguin: 32% beer sets world record*”

  1. allbeernews Says:
    November 26th, 2009 at 12:24 pm

    BrewDog Tactical Nuclear Penguin: 32% beer sets world record* http://ff.im/-c37VK

    This comment was originally posted on Twitter

  2. huddsale Says:
    November 26th, 2009 at 12:27 pm

    RT @allbeernews: BrewDog Tactical Nuclear Penguin: 32% beer sets world record* http://ff.im/-c37VK

    This comment was originally posted on Twitter

  3. daveyp Says:
    November 26th, 2009 at 12:31 pm

    O… M… G…. http://bit.ly/6waNi2 Brewdog have made a 32% ABV beer called “Tactical Nuclear Penguin”

    This comment was originally posted on Twitter

  4. Graham_Stone Says:
    November 26th, 2009 at 12:44 pm

    RT @daveyp: O… M… G…. http://bit.ly/6waNi2 Brewdog have made a 32% ABV beer called “Tactical Nuclear Penguin”

    This comment was originally posted on Twitter

  5. pissedramblings Says:
    November 26th, 2009 at 12:50 pm

    BrewDog Tactical Nuclear Penguin: 32% beer sets world record* http://bit.ly/5hUn2u

    This comment was originally posted on Twitter

  6. tfski Says:
    November 26th, 2009 at 2:32 pm

    RT @pissedramblings: BrewDog Tactical Nuclear Penguin: 32% beer sets world record* http://bit.ly/5hUn2u

    This comment was originally posted on Twitter

  7. SamAdamsBrewery Says:
    November 26th, 2009 at 2:36 pm

    hmm Beer: BrewDog Tactical Nuclear Penguin: 32% beer sets world record …: I actually received an ema.. http://bit.ly/4P7VEP

    This comment was originally posted on Twitter

  8. kmudrick Says:
    November 26th, 2009 at 2:56 pm

    Whoah, Brew Dog just pulled off a 32% eis-stout called Tactical Nuclear Penguin http://bit.ly/6waNi2

    This comment was originally posted on Twitter

  9. jasondoucette Says:
    November 26th, 2009 at 2:58 pm

    RT @kmudrick: Whoah, Brew Dog just pulled off a 32% eis-stout called Tactical Nuclear Penguin http://bit.ly/6waNi2

    This comment was originally posted on Twitter

  10. phlyingpenguin Says:
    November 26th, 2009 at 5:40 pm

    This might be hard for me to procure, but I’d like to.

    This comment was originally posted on FriendFeed

  11. SFLBeerBlog Says:
    November 26th, 2009 at 10:36 pm

    BrewDog Tactical Nuclear Penguin: 32% beer sets world record* http://viigo.im/1Clu

    This comment was originally posted on Twitter

  12. bruisinales Says:
    November 26th, 2009 at 11:39 pm

    BrewDog Tactical Nuclear Penguin: 32% abv beer sets world record. Via @beerpulse #craftbeer #uk http://viigo.im/1CmF

    This comment was originally posted on Twitter

  13. dherlich Says:
    November 27th, 2009 at 2:38 am

    Tactical Nuclear Penguin – World’s Strongest Beer @fermented @livethelushlife http://bit.ly/8M2ziB

    This comment was originally posted on Twitter

  14. MrDickens Says:
    November 27th, 2009 at 6:36 am

    Tactical Nuclear Penguin –>> 32% beer… Totally made of win! http://bit.ly/6waNi2

    This comment was originally posted on Twitter

  15. dexmans Says:
    November 27th, 2009 at 7:20 am

    Most awesome name for a beer ever: Tactical Nuclear Penguin… it’s just 32% :) http://bit.ly/8M2ziB

    This comment was originally posted on Twitter

  16. eplmail Says:
    November 27th, 2009 at 8:36 am

    http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/ que buen asado seria con una de esas :)

    This comment was originally posted on Twitter

  17. eighty5er Says:
    November 27th, 2009 at 10:06 am

    #beer http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  18. voodootikigod Says:
    November 27th, 2009 at 10:49 am

    32% ABV Beer — hawtness http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  19. andrewwatson Says:
    November 27th, 2009 at 11:00 am

    RT @voodootikigod: 32% ABV Beer — hawtness http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  20. MikeLovesBeer Says:
    November 27th, 2009 at 11:00 am

    BrewDog claims record for world’s strongest beer made by a human or penguin. http://tinyurl.com/y9hqabz

    This comment was originally posted on Twitter

  21. saddestpanda Says:
    November 27th, 2009 at 11:03 am

    Makes a great Christmas gift? http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  22. porcupunk Says:
    November 27th, 2009 at 11:35 am

    BrewDog Tactical Nuclear Penguin: 32% beer sets world record http://tinyurl.com/y9hqabz

    This comment was originally posted on Twitter

  23. grantmichaels Says:
    November 27th, 2009 at 12:35 pm

    32% ABV Beer — hawtness http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/ (via @voodootikigod)

    This comment was originally posted on Twitter

  24. RvdP Says:
    November 27th, 2009 at 1:29 pm

    Strongest Beer ever:32% Tactical Nuclear Penguin http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  25. superaardvark Says:
    November 27th, 2009 at 2:11 pm

    Tactical Nuclear Penguin. It’s #beer. It sets a world record. Hell yes. ♥ http://bit.ly/8zi4kG

    This comment was originally posted on Twitter

  26. explicitbrewing Says:
    November 27th, 2009 at 2:18 pm

    Brewdog has supposedly set the ABV record with its “Tactical Nuclear Penguin”http://ow.ly/GgPl #craftbeer #beer

    This comment was originally posted on Twitter

  27. E_Hoppe Says:
    November 27th, 2009 at 6:38 pm

    World’s strongest beer at 32%. http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  28. MillerC Says:
    November 27th, 2009 at 6:57 pm

    Tactical Nuclear Penguin may be world’s strongest commercially available beer at 32% ABV http://tr.im/FYAQ (lifted from @guykawasaki)

    This comment was originally posted on Twitter

  29. MillerC Says:
    November 27th, 2009 at 7:05 pm

    Forget about 64 calorie beers. That one is 64 proof. http://tr.im/FYAQ

    This comment was originally posted on Twitter

  30. Chris Miller Says:
    November 27th, 2009 at 7:07 pm

    Shame on those 64 calorie beer flavored water beverages. This sucker is 64 proof! Can’t wait to try this.

  31. RussFriedewald Says:
    November 27th, 2009 at 7:17 pm

    Need this in Springfield ASAP. RT @MillerC: Forget about 64 calorie beers. That one is 64 proof. http://tr.im/FYAQ

    This comment was originally posted on Twitter

  32. ry_jones Says:
    November 27th, 2009 at 7:52 pm

    That’s strong beer: http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  33. agent37 Says:
    November 27th, 2009 at 8:52 pm

    @esbale see this? http://bit.ly/6waNi2 “Tactical Nuclear Penguin” – 32% Alcohol beer.

    This comment was originally posted on Twitter

  34. oddknock Says:
    November 27th, 2009 at 9:27 pm

    RT @agent37: @esbale see this? http://bit.ly/6waNi2 “Tactical Nuclear Penguin” – 32% Alcohol beer.
    [awesome!]

    This comment was originally posted on Twitter

  35. mainbrew Says:
    November 27th, 2009 at 10:47 pm

    World’s strongest beer just released: 32% alcohol. No, unfortunately, I do not have a clone recipe for it. Yet. http://bit.ly/8M2ziB

    This comment was originally posted on Twitter

  36. kentgiard Says:
    November 27th, 2009 at 11:11 pm

    RT @mainbrew: World’s strongest beer just released: 32% alcohol. http://bit.ly/8M2ziB

    This comment was originally posted on Twitter

  37. samerfarha Says:
    November 28th, 2009 at 12:32 am

    @johncabell “Craft Beer Photos” on the left: http://bit.ly/7HwR8I

    This comment was originally posted on Twitter

  38. August Pamplona Says:
    November 28th, 2009 at 1:09 am

    Bloody cheaters! They’re freezing the water out to get the alcohol content up. The Samuel Adams beers at least rely on good, old fashioned yeast breeding to drive up the alcohol content.

  39. skwerl Says:
    November 28th, 2009 at 2:24 am

    almost ordered a couple of bottles of this, but wimped out… so to you, i forfeit this awesome gift idea: http://bit.ly/7HwR8I

    This comment was originally posted on Twitter

  40. betterbartendin Says:
    November 28th, 2009 at 2:30 am

    Tactical Nuclear Penguin: World’s strongest commercial beer ever made at 32% ABV http://su.pr/1akzM1

    This comment was originally posted on Twitter

  41. betterbeers Says:
    November 28th, 2009 at 9:04 am

    Tactical Nuclear Penguin: BrewDog’s 32% ABV beer breaks world record | Beernews.org http://bit.ly/5MDcs2

    This comment was originally posted on Twitter

  42. clabbur Says:
    November 28th, 2009 at 10:52 am

    32% ABV beer?! If that’s not interesting enough, they’ve got scottish accents http://bit.ly/8M2ziB

    This comment was originally posted on Twitter

  43. beerbabe Says:
    November 28th, 2009 at 12:19 pm

    First, they bring an IPA to sea, then they freeze-distill an aged one to get it to 32% ABV. WOAH. http://tr.im/FYAQ

    This comment was originally posted on Twitter

  44. Chaddah Says:
    November 28th, 2009 at 12:32 pm

    Brewdog in Scotland has produced a Beer at 32%! I want one, This is Insane! ABV B http://tr.im/FYAQ #Beer

    This comment was originally posted on Twitter

  45. Chaddah Says:
    November 28th, 2009 at 12:33 pm

    @jadefrog01 Have you seen this! Stronger than Utopias http://tr.im/FYAQ #Beer

    This comment was originally posted on Twitter

  46. itsnotbeer Says:
    November 28th, 2009 at 1:44 pm

    If they’re freezing the water out, then I don’t think they should be calling it beer. What’s the point anyway. It’s pathetic.

  47. kri8z Says:
    November 28th, 2009 at 3:14 pm

    32% beer! big boys toy – http://3.ly/vlA

    This comment was originally posted on Twitter

  48. warriorprophet Says:
    November 28th, 2009 at 4:18 pm

    RT @beerbabe: First, they bring an IPA to sea, then they freeze-distill an aged one to get it to 32% ABV. WOAH. http://tr.im/FYAQ

    This comment was originally posted on Twitter

  49. schrodidog Says:
    November 28th, 2009 at 4:31 pm

    Must try this … http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  50. CaitlinMagbee Says:
    November 28th, 2009 at 5:54 pm

    @brettdewoody Have you seen this? 32% beer sets world record: http://ow.ly/GyzS

    This comment was originally posted on Twitter

  51. Steven Moore Says:
    November 28th, 2009 at 7:09 pm

    WOW that is some really strong beer… how did they do it? I now have another beer for my list of must drink… Previous highest that I have drank is an Australian beer that is brewed just one day a year and it was in the 18% RANGE I think.. didn’t taste that great…

    This comment was originally posted on Holy Kaw!

  52. Krystyn Chong Says:
    November 28th, 2009 at 8:04 pm

    32% alcohol for beer? holy SHITAKE…

    This comment was originally posted on Holy Kaw!

  53. Eric_Herman Says:
    November 29th, 2009 at 8:55 am

    32% ABV beer called Tactical Nuclear Penguin: http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  54. josephslima Says:
    November 29th, 2009 at 11:46 pm

    LOL video about the making of a 32% ABV beer from BrewDog http://bit.ly/6waNi2

    This comment was originally posted on Twitter

  55. olympictavern Says:
    November 30th, 2009 at 11:47 am

    Scotland’s @BrewDogJames releases “irresponsible” 32%abv #beer, named “Tactical Nuclear Penguin”. New world record. http://bit.ly/70k0He

    This comment was originally posted on Twitter

  56. walterbriggs Says:
    November 30th, 2009 at 4:00 pm

    World record beer… but why? http://ow.ly/HgB0

    This comment was originally posted on Twitter

  57. Mishon8 Says:
    November 30th, 2009 at 4:35 pm

    crikey – a 32% ABV beer! http://bit.ly/6waNi2

    This comment was originally posted on Twitter

  58. HOTVhomebrewers Says:
    November 30th, 2009 at 9:31 pm

    Brewery Launches World’s Strongest #Beer : NPR “Tactical Nuclear Penguin” http://bit.ly/53d3UQ BrewDog’s 32% ABV http://bit.ly/5LSCvw

    This comment was originally posted on Twitter

  59. JeremiahOsGo Says:
    November 30th, 2009 at 9:31 pm

    Brewery Launches World’s Strongest #Beer : NPR “Tactical Nuclear Penguin” http://bit.ly/53d3UQ BrewDog’s 32% ABV http://bit.ly/5LSCvw

    This comment was originally posted on Twitter

  60. jeremiahosgo Says:
    November 30th, 2009 at 9:41 pm

    MORE Tactical Nuclear Penguin: BrewDog’s 32% ABV #beer breaks world record http://bit.ly/5LSCvw Buy some at http://bit.ly/7jNOMm #brewing

    This comment was originally posted on Twitter

  61. HOTVhomebrewers Says:
    November 30th, 2009 at 9:41 pm

    MORE Tactical Nuclear Penguin: BrewDog’s 32% ABV #beer breaks world record http://bit.ly/5LSCvw Buy some at http://bit.ly/7jNOMm #brewing

    This comment was originally posted on Twitter

  62. DallasDrinks Says:
    December 1st, 2009 at 3:23 am

    How do you feel about beer boasting 32% ABV? Meet Tactical Nuclear Penguin by the mad geniuses of BrewDog – http://bit.ly/4AZEkj

    This comment was originally posted on Twitter

  63. marcossousa Says:
    December 1st, 2009 at 9:44 am

    Até que enfim! Cerveja com 32% de teor alcoólico http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  64. tigobr Says:
    December 1st, 2009 at 9:52 am

    RT: @marcossousa: Até que enfim! Cerveja com 32% de teor alcoólico http://tinyurl.com/y9hqabz

    This comment was originally posted on Twitter

  65. beersage Says:
    December 2nd, 2009 at 12:46 am

    @triumphOldCity They don’t appeal to everyone but I love the penguin suits. http://3.ly/7aL

    This comment was originally posted on Twitter

  66. RolandSlinger Says:
    December 2nd, 2009 at 7:07 pm

    Bleed alcohol! #beer http://beernews.org/2009/11/brewdog-tactical-nuclear-penguin-32-beer-sets-world-record/

    This comment was originally posted on Twitter

  67. BrewDog 5am Saint approved, Tactical Nuclear Penguin update | Beernews.org Says:
    December 9th, 2009 at 3:34 pm

    [...] be shipped over to the U.S. in 2010. Also, there is good news for U.S. beer fans who want to try Tactical Nuclear Penguin as a Florida-based beer distribution rep in the RateBeer thread says that batch 3 will be imported [...]

  68. Craft Beer 2009 Year in Review: the Top 10 Stories | Beernews.org Says:
    December 22nd, 2009 at 12:59 pm

    [...] certainly ruffled some feathers with the announcement that it had created a 32% ABV beer. Is it nonsense or a much-needed shot in the arm for the UK/European beer industry? American [...]

  69. K. M. Weaver » An Exclusive Sneak Peek at Sonoran 200 Says:
    December 27th, 2009 at 12:54 pm

    [...] actually talked about how the beer tasted, and was not, to the best of my knowledge, wearing a penguin costume during our [...]

  70. Red-Icculus.com › Tactical Nuclear Penguin- 32% ABV “Beer” Says:
    January 31st, 2010 at 9:20 am

    [...] was intrigued when I saw a “beer” that claimed to be 32% alcohol.  The previous record is Sam Adams “Utopias“, [...]

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