BrewDog declares war on Schorschbraeu with Sink the Bismarck!
(Aberdeen, SCOTLAND) – In the nuclear arms race for world’s strongest beer, BrewDog has reclaimed the title with its 41% ABV IPA, Sink the Bismarck!
Within the last week, I wrote about how Schorschbraeu trumped the 32% ABV Brewdog Tactical Nuclear Penguin with a 40% ABV beer. I was surprised when Brewdog’s James Watt tweeted the post out to his followers proclaiming that “Tactical Nuclear Penguin is dead.” Makes sense now. Watt knew he had an announcement coming two days later.
Flash forward to this morning and BrewDog even has a write-up in the BBC about the new beer.
The duo from Fraserburgh are marketing geniuses and they’ve once again turned to video to announce the new beer. This time, however, the focus of the video turns to firing shots at the German brewers from Schorschbraeu. It’s possible that BrewDog’s displeasure for Schorschbraeu comes from trying to one-up them on the day of their big Tactical Nuclear Penguin announcement. It may also stem from Schorschbraeu allegedly trying to sell the brewery its recipe for strong beer (see the end of the video).
Calling them “sausage munchers” and deliberately mis-pronouncing Georg Tscheuschner’s first name at the end of the video could be perceived as crossing the line though I will let you be the judge.
You can order Sink the Bismarck! here.
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February 16th, 2010 at 2:05 pm
[...] story and ordering info at Beer News (via [...]
February 16th, 2010 at 4:41 pm
[...] Listen hard, and you might hear a bugler playing taps. BrewDog’s James Watts declared, via Twitter, “Tactical Nuclear Penguin is dead.” var linkwithin_site_id = 35412; (function () { [...]
February 18th, 2010 at 4:58 pm
[...] tactical nuclear penguin, utopias by Jim So the “biggest beer on the block” arms race continues, and I think it’s getting pornographic, and not in the good bow-chicka-wow-wow kinda [...]
February 21st, 2010 at 2:12 am
[...] came off much more congenial than I would have expected. Georg said that he thought the original BrewDog Sink the Bismarck! video was very funny. It will be interesting to see how far these two breweries push the [...]
March 16th, 2010 at 4:47 pm
[...] coolers, were four beers from the famed BrewDog out of Scotland… the same guys that made recently made news by brewing Sink the Bismarck, the world's strongest beer, alcohol by volume. Two of these beers [...]
May 4th, 2010 at 3:41 pm
[...] days ago, the BrewDog boys put themselves back in the news, again upstaging and out-boozing their German nemeses. Another supposed world record beer at 41% ABV was unveiled by the Scottish [...]
May 19th, 2010 at 9:29 am
[...] If the Nuclear Penguin is too light, try your hand at their 41% Sink the Bismark [...]
February 16th, 2010 at 1:06 pm
BrewDog declares war on Schorschbrau with Sink the Bismarck! http://bit.ly/ceByOV #craftbeer
This comment was originally posted on Twitter
February 16th, 2010 at 1:12 pm
BrewDog declares war on Schorschbrau with Sink the Bismarck! http://bit.ly/8Y8tNk
This comment was originally posted on Twitter
February 16th, 2010 at 1:12 pm
I think we need a UN of Beer to step in. RT @beerpulse: BrewDog declares war on Schorschbrau with Sink the Bismarck! http://bit.ly/ceByOV
This comment was originally posted on Twitter
February 16th, 2010 at 2:25 pm
BrewDog declares war on Schorschbrau with Sink the Bismarck! : http://ow.ly/17UZH (Beernews.org)
This comment was originally posted on Twitter
February 16th, 2010 at 2:50 pm
Ugh this “worlds strongest beer” battle is a bit ridiculous- http://ow.ly/17UZH A bottle can be yours for only £40.00- http://bit.ly/bNB95h
This comment was originally posted on Twitter
February 16th, 2010 at 5:26 pm
The battle for highest % alcohol beer continues BrewDog declares war on Schorschbrau with Sink the Bismarck! http://bit.ly/ceByOV #craftbeer
This comment was originally posted on Twitter
February 19th, 2010 at 5:58 pm
Holy crap! A 41% ABV IPA beer http://bit.ly/8YOqEO
This comment was originally posted on Twitter
February 22nd, 2010 at 11:52 am
@Stuarta85 Crazy beer. Have you seen this? http://bit.ly/ctTRl7
This comment was originally posted on Twitter
February 24th, 2010 at 1:35 am
It appears BrewDog has outdone itself. Sink the Bismarck! IPA is 41% alcohol, by way of freeze distillation. http://j.mp/blpMgi #beer
This comment was originally posted on Twitter