AdAge shares glimpse of Anheuser-Busch Super Bowl ads
Anheuser-Busch, the game’s exclusive beer advertiser, is dedicating the first two of its six Super Bowl ads to Bud Light Platinum, a new higher alcohol line extension aimed at younger, urban drinkers who have abandoned beer for spirits. The two 30-second spots, which will air in the first quarter, eschew the usual slapstick humor Bud Light is known for in favor of a more serious and stylish tone while touting "triple-filtered, smooth finish, top-shelf taste."
via Advertising Age.
Breweries: Anheuser-Busch
Beers: Bud Light Platinum
Wow…..Tripel Filtered… :/
and what does “Top-Shelf” taste mean anyway, lol…
Who is their targeted drinker? Younger hip spirit drinkers? So a young guy new york that drinks Belvedere is going to switch to bud light platinum? Please, this is just another lousy sweet bud light in a blue bottle, Zima’s cousin. What a joke, will this do as well as Bud Light Golden Wheat? What’s next copper select 55, bronze bud heavy, silver ultra, what a joke.